At Kemi Telford, the way that people are respected and valued is vital to us. This includes our customers, employees, and suppliers.

We work closely with manufacturers based in the UK, India and China. Over the years, we have built great relationships with them and their staff. They are all small, independent companies who value the welfare of their employees. They understand our vision, and we are supportive of each another's businesses. For example, we pay invoices very promtly.

How people are treated is vital to the success of this brand and we never compromise on that. This brand was created to empower women, this means that our employees - and those of our manufacturers - are always treated with care and respect. The people who create the items sold here must feel worthy and acknowledged.

Each of our manufacturers has had their workplace vetted by us. Employees work no more than eight hours a day, with regular breaks. Pay exceeds the minimum wage in their respective countries. We have the right to visit our manufacturers (without notice) in order to check that the standards of working conditions are being maintained.


We are not 'fast fashion'. Our clothes are of high quality and expected to last a long time. Many of our customers have told us that they have sold their pre-loved Kemi Telford items, which demonstrates their long-lasting value. With care, Kemi Telford clothes should last for years, or even generations - just like our mother's clothes did.

In order to reduce waste, we have a section in our shop to sell seconds. These are items that have been manufactured by us but which - for a variety of reasons - didn't meet the very high standards that we require. Rather than reject them, we work with the manufacturer to fix any problems going forward, but we sell the items already made at a cheaper price.

During manufacturing of clothes, remnant material is sometimes produced. Rather than waste it, we've worked with manufacturers to turn the remnants into lovely items - such as hair bows, pouches, and purses.

We constantly work to reduce the amount of plastic that our business uses. For example, we encourage our suppliers to send inventory to us using recycled cardboard (which we then recycle ourselves).

Instead of plastic bags, we are starting to use remnant cloth pouches for our items (which our customers can re-use). This started in September 2019. It will take some time, but our ultimate goal is to become plastic packaging free.