About Us

I’m Yvonne Telford, and Kemi Telford is my story.

I grew up in Nigeria, where clothes weren’t just something you wore, they were a statement. They spoke for you, even before you opened your mouth.

But life wasn’t always easy. I lost my mother when I was just 11, and from that moment on, I began trying to fit in. To shrink myself. To blend in quietly.

When I moved to England in 1996, I did exactly that. I tried to disappear into the background. I dressed the way I thought I was supposed to. I lost my confidence and a part of myself.

Then came motherhood. And with it, a shift.

I started blogging as a way to find myself again. It became my therapy. And little by little, other women started noticing my voice, my honesty, my style, the way I saw the world.

With just £50, I took a chance on something small: a few tote bags, a handful of T-shirts. That small idea grew into Kemi Telford.

It wasn’t easy. I faced rejection, personal loss, and plenty of doubt. But I kept going—because I knew I was building something that mattered.

Kemi Telford creates bold, thoughtful clothing for women who already own the room.We don’t dress women to be seen, we dress women who already are.

Our pieces are made in limited quantities, with carefully sourced fabrics and purposeful cuts that honour the body, not hide it. We don’t follow fashion calendars. We follow energy, intention, and joy.

Each piece is a statement whether it’s a voluminous skirt, a structured dress, or a simple shirt done exceptionally well. These are clothes that speak before you do.

When you wear Kemi Telford, you're not just wearing a garment.
You’re wearing strength. You’re wearing joy.You’re wearing the belief that every woman no matter her story deserves to be seen.

 Our Collaborations

We’ve been fortunate to collaborate with some incredible partners over the years:

John Lewis: Bringing bold, standout fashion to their customers.

Anthropologie US: Designing exclusive homeware collections that brought the Kemi Telford spirit into homes across America.

Tate: Partnering with one of the world’s most iconic cultural institutions to merge art and fashion.

Each partnership reflects our commitment to boldness, creativity, and connecting with women everywhere.

Thank you for being part of this journey. Whether you wear our clothes or follow along, you’re helping us celebrate what it means to be seen.

Contact information

Email: help@kemitelford.com
WhatsApp: +44 7543523945