About US
MEET THE FOUNDER
I’m Yvonne Telford, and Kemi Telford is my story.
I grew up in Nigeria, where I learned the power of clothes to make a statement. But life wasn’t easy. I lost my mum when I was 11 and spent years trying to fit in. When I moved to England in 1996, I tried to blend in even more—and lost my confidence along the way.
Motherhood changed everything. Blogging became my therapy, and women started noticing my style. With just £50, I started Kemi Telford. It wasn’t easy. I faced rejection, personal loss, and doubt. But I kept going.
Today, Kemi Telford is more than a brand. It’s a way to celebrate bold, phenomenal women who want to stand out.
When you wear Kemi Telford, you’re not just wearing clothes. You’re wearing confidence, joy, and the belief that every woman deserves to be seen.
STORY OF KEMI TELFORD
At Kemi Telford, we make clothes for women who want to be seen: bold prints, striking shapes, and vibrant colours. Our pieces speak before you do. They’re designed to empower you and turn heads wherever you go.
We don’t do ordinary. Our clothes are for women who want to feel unique. With limited quantities, you’ll never worry about someone else showing up in the same outfit. And when you wear Kemi Telford, expect compliments because it will always happen.
OUR COLLABORATIONS
We’ve been fortunate to collaborate with some incredible partners over the years:
John Lewis: Bringing bold, standout fashion to their customers.
Anthropologie US: Designing exclusive homeware collections that brought the Kemi Telford spirit into homes across America.
Tate: Partnering with one of the world’s most iconic cultural institutions to merge art and fashion.
Each partnership reflects our commitment to boldness, creativity, and connecting with women everywhere.
Thank you for being part of this journey. Whether you wear our clothes or follow along, you’re helping us celebrate what it means to be seen.
Contact information
Email: help@kemitelford.com
WhatsApp: +44 7543523945