I am a Nigerian woman who arrived in England in November 1996. My mother and father owned their own businesses in Nigeria, so running a business may be something I have inherited from them. I studied Law in England and went on to work as a Credit Risk Analyst for a large pharmaceutical company. I gave up that career to be a stay at home mum when my first daughter was born in 2007. I was a stay at home mum for almost seven years.

During that period in my life, I went on a journey to discover who I am by starting a blog called Real Yvonne Blog and later, another blog called KemiKids. To cut a long story short, the blog KemiKids gave birth to this brand. By writing my deepest thoughts, I discovered what I really wanted to do with my life. You see, when I was just 5 years old, I remember dreaming of owning a shop where I sold beautiful clothes to women. However, this dream was not fulfilled because - like most people - I listened to the voices of others telling me what a good career is.

The clothes we design and sell are more than just stylish clothes; they are loud, bold and tell the whole world, “Look at me, I am fabulous.” Some of the clothes sold here have a Nigerian influence, but with a western twist. What is important is that our clothes speak for the women who wear them. Our clothes encourage women to take up their rightful place. They encourage them to stop shrinking themselves... something I have had to work on, and I am still working on.

Our clothes are trans-seasonal; we encourage the women who own them to layer them in the colder months. What I am trying to say is that our clothes can be styled as you wish. It is yours after all.

Have a wonderful day.


Contact information

Email: help@kemitelford.com
Phone: +44 7543523945