About
Our Purpose
Clothes that speak before you do.
Kemi Telford is for women who know who they are. We make small-run womenswear with presence. Pieces cut with ease, shaped with intention, and made to carry confidence without shouting.
Clothes with character. Clothes with movement. Clothes that make a woman feel dressed, considered and completely herself. Our pieces are not made to give women confidence they do not have. They are made to meet the confidence already there.
A full skirt that makes a simple shirt feel styled. A dress that changes how you enter a room. A blouse that turns plain trousers into a look.
This is clothing with presence, for women with presence.
Meet the Founder
Kemi Telford was founded by Yvonne Modupe Telford.
Yvonne was born in Kano, Nigeria, where clothing was never just clothing. It carried meaning. It said something about who you were, where you came from, and how you wanted to move through the world.
After moving to England in 1996, she slowly found herself dressing to blend in. Life, motherhood, loss and rebuilding changed the way she understood clothes, confidence and identity.
Before Kemi Telford became a clothing brand, Yvonne was writing a blog and sharing her life, thoughts and outfits online. Women began asking where she got her clothes from. Those questions became the beginning of something bigger.
With £50 and a handful of tote bags, Yvonne took the leap. In many ways, she was following in her mother's footsteps, who had also built a business of her own. Kemi Telford grew from instinct, taste, memory, fabric and the women who saw something in the way Yvonne dressed. It was never about making clothes for everyone.
It was about making clothes for women with taste, women with stories, women with full lives, and women who know the right piece can change the way they enter a room.
What We Do
At Kemi Telford, we make clothes in small runs because we know how it feels to walk into a room and see someone else wearing the same thing.
Our pieces are made for women who want their clothes to feel personal. Not mass. Not everywhere. Not ordinary. The kind of piece that feels like it was chosen with her in mind and belongs in her wardrobe.
We work with fabric, shape and proportion to create clothes with presence. Full skirts with movement. Dresses with ease. Shirts that make simple trousers feel considered. Linen pieces for slower days. Prints with character. Quieter pieces with the same strength.
Quality matters because clothes should last beyond one season. Yvonne grew up with pieces passed down from her mother in beautiful condition, and that feeling has stayed with the brand. We want our customers to own pieces they can wear, keep, love, and one day pass on.
Comfort matters too. So do pockets, waistlines, sleeves, fabric weight, length and the small details that make a piece easy to reach for again and again. We do not follow trends for the sake of it. We make clothes for women with taste, full lives, and no interest in disappearing.
Contact information
Email: help@kemitelford.com
WhatsApp: +44 7543523945