Everyday Kemi Telford

I created this collection because I’m tired of the idea that bold, beautiful clothes should be saved for special occasions. What about the school run? The big meeting? The solo lunch? The Tuesday you showed up for yourself?

These pieces were made for all of it. They are to be worn, not saved. They’re bold but practical. Statement-making, but easy. Designed for the kind of woman who doesn’t wait for permission to be seen.

Like everything we make at Kemi Telford, they’re produced in very limited quantities, as few as 5, never more than 50. I sourced the fabrics myself. Some samples took over a year and eight rounds to get right because good things take time.

The Everyday Kemi Telford collection is a personal one. It’s for women like you, women with something to say and clothes that say it first.

Launching Sunday, 1st June at 8.am for email subscribers.

So no, don’t save it. Wear it. Live in it. And feel like yourself every single day.

Yvonne x